This Conference is organized as a joint effort of EU Tempus Project, IACE & APII, supported by HP, ISPIM, OINetwork EU to promote the first INNOVATION MASTER degree in Tunisia. We often associate innovation with technology, but the scope of innovation is much broader. For this reason, we decided to organize a conference that deals with innovation by considering the company as whole: organisation, products & customers, and emplyees. During the conference, international experts will present you the latest trends and concepts in innovation management, and representatives of Tunisian firms will share with you their innovative experiences. The journey starts with exploring how can a company innovate its structure and organisation, and the benefits it would draw out of it. Then, a new strategic trend will be exposed and explained: open innovation. What is it? How can a firm implement it? What does it bring to the company? The expert speaker will answer these points. Finally, we will explore the relationship between leadership and innovation. Are you curious, register to our event !